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I - GENERAL INFORMATIONCustomer needs and preferences are changing rapidly. An important reason for this rapid change is that competition has reached a level that can take away our business and our customers at any time. In this complex process, it has become more important than ever that a customer who comes to us and enters our store is welcomed, hosted and effectively guided with a communication and service quality that will result in a sale.II - PURPOSE OF EDUCATIONThe purpose of this training program is; It aims to provide the communication skills required to transform a customer who offers us an advantage by visiting our business or institution into a business partner.III - EXPECTED GAINS FROM EDUCATIONAt the end of the training, participants are expected to learn to improve their communication skills and competence, to communicate more effectively and efficiently with both their team members and customers, and to turn differences into opportunities.IV - EDUCATIONAL CONTENT• Target in Communication• First 4 Minutes• Creating a Report• Calibration• Basic Principles of Communication• Representation Systems• Eye Access Tips• How Do We Understand the Other Person's Dominant Representation System?• Language Patterns to Avoid• Language Patterns to Use• Words of Approval• Meta Language Patterns