Industrial Psychology - School of Business

The main aims of psychology, which is a science that studies living behaviors, are to describe, explain, predict, and control behaviors. In the interventions directed towards and with people, the tools, principles, techniques and methods developed by the psychology are applied.

Many problems are tried to be solved by making use of these. Industry and businesses occupy an important place among the organizations with the highest concentration of people and activities for people.

Because today, most of the individual or collective needs of people are met by the activities carried out in the industry and the enterprises or the products put forward as a result of these activities. Endustrial Psychology includes:

• Selection of personnel for the business,
  
• Organizing pre-service and in-service training programs,
  
• Placing personnel in the job where they will be most productive and happy,
  
• Arranging the work environment in a way that increases efficiency and boosts morale,
  
• Making work and efficiency evaluation,
  
• Works on advertising, promotion and public relations.
  

While continuing these studies, he also studied psychology, especially psychometrics and social psychology. On the other hand, it is in relationship and interaction with business and management sciences. In industries and businesses, people interact with each other, with the business, with technological tools and equipment.

Industrial psychologists who are interested in the issues of ensuring that businesses operate efficiently, It is necessary for them to be accepted and delivered to their target audience and is more related to the human element. They investigate the issues. They try to determine principles, develop tools and equipment, and they apply techniques and methods while doing so.