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Today, the increasingly felt economic conditions, globalization, the collapsing protectionist wall and the ruthless competition brought about by the free market economy require companies operating in the production or service sectors to offer higher quality products or services every day in order to survive and increase their share in the existing market.The meaning and importance of quality has come to the forefront for companies that want to sell goods or services to people who are choosy, who want to get more than they pay for the product or service they buy, and whose desire and awareness of having more useful and more economical products to make their lives easier is increasing day by day. Being able to produce products that meet the new demands has forced even long-standing companies operating in the manufacturing or service sectors to change.
REASONS REQUIRING CHANGEThree things for the future are certain.
The Manager/Leader should be aware that we live in a world of constant and rapid change.